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Sales Forecasting

  1. Introduction to forecasting techniques and its important considerations
  2. Qualitative forecasting techniques and its utilization
  3. Quantitative forecasting techniques and its utilization
  4. Knowing where you are: business and marketing environment
  5. Basic tools: market research, consumer survey, and demand analysis
  6. Knowing your target: market knowledge, segmenting, and swot analysis
  7. Creating your road map: sales forecasting and your marketing strategy
  8. Case: “sales forecast vs demand forecast: constraints or barrier”


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